Episode 53

The Mystery Of Income

Want to make more money? 💰 It all starts with understanding where income actually comes from—and no, it’s not from just working harder.

In this episode of The War Plan Podcast, we break down the real reason some people build wealth while others stay stuck. The answer? Assets. Whether you’re a business owner, an aspiring entrepreneur, or just someone who wants to stop trading time for dollars, this episode will open your eyes to how money really works.


Episode Highlights:


Income Comes from Assets – Why working harder isn’t the answer (and what is).

The Business Owner’s Trap – How most entrepreneurs unknowingly create a high-paying job instead of an actual business.

The Power of Intellectual Property – How a simple ebook and a few videos turned into a $40,000 payday.

Turning Your Knowledge into Cash – The step-by-step method for creating business systems, courses, and coaching programs that generate income.

Scaling Beyond Yourself – Why getting systems out of your head is the key to making money without burning out.

Want to weaponize your brain and turn it into a money-making machine? Join War Plan Coaching for access to exclusive training, a private community, and live Q&As—all for free.


🎧 Hit play to learn how to build income-producing assets that work for you!

Join My FREE WarPlan Coaching Group By CLICKING HERE

Subscribe To My YouTube Channel By CLICKING HERE




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About the Podcast

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The WarPlan Podcast
Marketing, Mindset, Money and Marriage

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About your host

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Joshua Latimer

Josh has lived in 2 different countries, speaks broken Spanish and is currently raising 5 children.

His #1 passion is helping your entrepreneurial Family build wealth, become radically generous and engineer a Family culture that changes the world.

Some of his business accolades during his 22 years of marriage include building and exiting 4 companies and launching a podcast with over a million downloads.

Joshua has spoke on over 100 stages as well as helped over 100 other people hit 7-Figures or more.

Josh has sold over $20mm worth of his "stuff" on the internet. He is an expert at selling information, software and winning with sales funnels.

Also, Josh is an absentee owners of a multi-million dollar SaaS software company known as SendJim plus owns equity or sits on the board of several other successful ventures.

Josh spends 2/3 his time building real businesses, and the other 1/3 showing his clients how to find hidden profit using asymmetrical marketing concepts that often go unnoticed to the naked eye.