Episode 59

$150K Jobs & Lighting Legacies: The War Behind Building a Real Business w/ Ryan Lee

Episode Summary:

From humble beginnings scrubbing gas station squeegees, to building a multi-million dollar lighting company and walking away from it, Ryan shares the real story behind entrepreneurship: betrayal, burnout, breakthroughs, and legacy.

This is NOT just a story about landscape lighting. It’s a masterclass on:


Building a business that runs without you


Recovering your marriage while scaling your company


The true cost of undercharging


Making $13K/day installs possible with 3-man crews


Why pricing like the company you want to be is everything


And why faith, not fear, is the ultimate business strategy

Whether you’re in window cleaning, pressure washing, roofing, or lighting, this episode will break your brain (in the best way) and reset your business mindset.


Want to go deeper with Ryan Lee?

Listen to the Lighting for Profits Podcast → lightingforprofits.com

Interested in landscape lighting coaching & resources? DM Ryan on Facebook or check out the Light It Up Expo.


Join My FREE WarPlan Coaching Group By CLICKING HERE

Subscribe To My YouTube Channel By CLICKING HERE




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About the Podcast

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The WarPlan Podcast
Marketing, Mindset, Money and Marriage

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About your host

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Joshua Latimer

Josh has lived in 2 different countries, speaks broken Spanish and is currently raising 5 children.

His #1 passion is helping your entrepreneurial Family build wealth, become radically generous and engineer a Family culture that changes the world.

Some of his business accolades during his 22 years of marriage include building and exiting 4 companies and launching a podcast with over a million downloads.

Joshua has spoke on over 100 stages as well as helped over 100 other people hit 7-Figures or more.

Josh has sold over $20mm worth of his "stuff" on the internet. He is an expert at selling information, software and winning with sales funnels.

Also, Josh is an absentee owners of a multi-million dollar SaaS software company known as SendJim plus owns equity or sits on the board of several other successful ventures.

Josh spends 2/3 his time building real businesses, and the other 1/3 showing his clients how to find hidden profit using asymmetrical marketing concepts that often go unnoticed to the naked eye.