Episode 26

How Pressure Unlocks Your Potential

In this episode, Josh tackles the concept of "Plata O Plomo"—Silver or Lead—and how it applies to business growth and motivation. He shares the reality that most entrepreneurs stop pushing when they get comfortable, even though they’re capable of much more. Here’s what you’ll learn...

Episode Summary:

  • Why comfort is the enemy of growth—and how to break free from it.
  • The concept of your “panic number” and how it drives your decisions.
  • What happens when your back is against the wall—and how you can channel that energy every day.
  • The real reason you should be growing your business—hint: it’s not just about the money.

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The WarPlan Podcast
Marketing, Mindset, Money and Marriage

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About your host

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Joshua Latimer

Josh has lived in 2 different countries, speaks broken Spanish and is currently raising 5 children.

His #1 passion is helping your entrepreneurial Family build wealth, become radically generous and engineer a Family culture that changes the world.

Some of his business accolades during his 22 years of marriage include building and exiting 4 companies and launching a podcast with over a million downloads.

Joshua has spoke on over 100 stages as well as helped over 100 other people hit 7-Figures or more.

Josh has sold over $20mm worth of his "stuff" on the internet. He is an expert at selling information, software and winning with sales funnels.

Also, Josh is an absentee owners of a multi-million dollar SaaS software company known as SendJim plus owns equity or sits on the board of several other successful ventures.

Josh spends 2/3 his time building real businesses, and the other 1/3 showing his clients how to find hidden profit using asymmetrical marketing concepts that often go unnoticed to the naked eye.