Episode 65

FRAP Chapters: The Antidote to Noise, Gurus, and Marketing Chaos

In this high-energy episode, Josh pulls back the curtain on the next evolution of small business success...

Episode Summary:

-Josh unveils his biggest opportunity yet the launch of FRAP Chapters!!! a movement designed to decentralize business coaching, rebuild real community, and help entrepreneurs multiply profit without falling for online guru hype.

-Josh breaks down the four immutable pillars of FRAP — Frequency, Referrals, Average Ticket, and Pricing — and explains why every business on earth already operates on FRAP (just not effectively yet). He argues that success in business isn’t just about tactics; it’s about proximity, belief, and community — and why the era of rented Lambos and fake “10X” promises is over.

-You’ll learn how FRAP helps business owners create real impact and profit, how “small, local masterminds” are the future of business growth, and how you can be part of this decentralized revolution.

-Unlock a MASSIVE vault of FREE value by visiting WarPlan.com

👉 https://bit.ly/4qIHn2W

Subscribe To My YouTube Channel By CLICKING HERE

Copyright 2026: Honor And Fire LLC

Next Episode All Episodes Previous Episode

About the Podcast

Show artwork for The WarPlan Podcast
The WarPlan Podcast
Marketing, Mindset, Money and Marriage

Listen for free

About your host

Profile picture for Joshua Latimer

Joshua Latimer

Josh has lived in 2 different countries, speaks broken Spanish and is currently raising 5 children.

His #1 passion is helping your entrepreneurial Family build wealth, become radically generous and engineer a Family culture that changes the world.

Some of his business accolades during his 24 years of marriage include building and exiting 4 companies and launching a podcast with over a million downloads.

Joshua has spoke on over 100 stages as well as helped over 100 other people hit 7-Figures or more.

Josh has sold over $45mm worth of his "stuff" on the internet. He is an expert at selling information, software and winning with sales funnels.

Also, Josh is an absentee owners of a multi-million dollar SaaS software company known as SendJim plus owns equity or sits on the board of several other successful ventures.

Josh spends 2/3 his time building real businesses, and the other 1/3 showing his clients how to find hidden profit using asymmetrical marketing concepts that often go unnoticed to the naked eye.